Chinuch Hora'ah of the Day:
One of the roles of N’shei U’bnos Chabad is to encourage and strengthen their husbands, brothers, and children to study Torah. [Torah study] is an obligation for every single man, young and old, rich and poor, and the like. The learning should take place every day in the greatest measure possible and, as with all matters of Yiddishkeit, with simcha and passion.
The special connection between women and ensuring that Torah study occurs is:
Very often, the reason for the lack of Torah study in the proper measure is the husband’s worries about parnassah matters, and how he will support the home, family, and all their needs. Often, this is nothing but a false perception that this work is necessary. Therefore, it is especially necessary and important for the woman, the akeres habayis, to encourage her husband and even demand from him to study Torah day after day, and to study as much as possible, even if this means certain material sacrifices in the way her home and family is run. [Ultimately,] the learning is the sure way to bring wealth to the entire family.
Even if the wife’s encouragement and demands of the husband to continue learning properly are expressed in words only from time to time, her daily presence is a constant reminder to her husband.
By encouraging and demanding that her husband study Torah – and by sending the children to kosher chadorim and yeshivos – a woman has a portion in their Torah study, i.e., in their mitzvah of Torah study.
Therefore, they also share in the reward for this mitzvah, which is greater than the reward for other mitzvos. This is in addition to the women’s learning the halachos needed for their everyday lives, as is explained in the halachos of Talmud Torah (end of the first chapter).
My request is that during these days women should start a special movement and initiative to encourage their husbands, brothers, and children to strengthen and increase in their daily study of both the revealed parts of Torah and of Toras haChassidus, and to do so with passion and simchah.
(Igros Kodesh, vol. 20, pp. 330-332)