In honor of this Gimel Tamuz "111", corresponding to "Shnas 111", bus shelters posters have been posted throughout the Island of Montreal with the Rebbe's' picture and message of " Let's welcome Moshiach with acts of goodness and kindness.
For more information the viewer is invited to visit the : Moshiach.com
The local law requires that the text be in French. Most people in Montreal have a basic knowledge of French.
Alongside Reb Sinai Weinbaum from Weinbaum Parmacite the sponsor of this campaign, many members of the Montreal Anash community participated in financing this campaign.
The reaction of the "city" has been very positive. With the general expression: It's heartwarming to "See" the Rebbe and heed his message.
Many of these posters will stay on for many months.
This project was initiated by Rabbi Zush Zilberstein.